![target impression share target impression share](https://s3.amazonaws.com/images.seroundtable.com/microsoft-advertising-account-labels-1628001799.jpg)
High-Performing Keyword, Limited Impression Share (Rank) This will let you budget more aggressively for this one target and increase its overall volume. Move this keyword into its own dedicated campaign.Give the campaign more budget to boost the visibility of this well-performing keyword.If you find that the impression share is limited by budget, this is an easy problem to fix. If you have a well-performing keyword, you will want to drive as much volume to those ads as possible. High-Performing Keyword, Low Impression Share (Budget) Have you ever wondered how much more volume you can get out of a particular keyword target-especially those that are performing well for your business? Let’s take a look at a few examples. With access to impression share data in your account, you can begin using this insight to optimize your campaigns. Optimizing PPC Campaigns Using Impression Share Data Once you have these three metrics selected, hit “apply.” By scrolling to the right, you will now see impression share data in the Status tab on all of your active campaigns. This metric will tell us how much of our impression share is lost because of a limited budget. Search lost impression share due to budget -Google abbreviates this as “search lost IS (budget)”.This metric will tell us how much of our impression share is limited because of low bidding. Search lost impression share due to rank -Google abbreviates this as “search lost IS (rank)”.After searching for selecting this metric, you can find the following two listed in the “Competitive metrics” column. Search impression share -this is going to be the overall impression share metric.You can use the search bar to find these three impression share metrics: To add it, you will need to select “columns” in the right-hand menu. Impression share is not a default column. First, open your Google Ads account and click “Campaigns” in the left-hand menu. Let’s take a look at how we can view this metric within the Google Ads As the market changes throughout the day and more advertisers are focused on these same keyword targets, you will find that your ads do not show up as frequently. In this scenario, you might find that you show up occasionally when the market is less competitive. If your bids are too low, you are not going to show up for all of the searches that are relevant to your keyword targets. Google search is an auction-based marketplace. Low bids (or rank) is the second reason your ads might have a limited impression share. Naturally, when your ads are intermittent or paused from budget limitations, you will not show up for all eligible impressions-even when users are searching for relevant keyword targets. If your budget is limited, Google will space out your ads based on the relevant searches for your keyword targets. Google tries to estimate how much money you will spend based on your click costs and the estimated click-through rates of your ads. There are two reasons your impression share may be limited for different keyword targets: limited budget and low bids. Your impression share for certain keyword targets might not be 100% all the time. For example, if your impression share for a keyword is 70%, it means that the volume of impressions you served was only 70% of the level you could have served if you had more budget or higher bids. When we say “eligible impressions,” you can imagine that as the maximum amount of impressions you could get if you had unlimited budgets or unlimited bids. You can think of impression share as a saturation metric. Impression share factors in components like keyword targeting, your geography, and your audience targeting. It measures how many times your ad showed up relative to the total amount of eligible impressions you could have served an ad. Impression share is a calculated metric for your paid search keywords.
![target impression share target impression share](https://coursesanswer.com/wp-content/uploads/2021/04/siona-needs-to-make-sure-her-ads-are-getting-a-minimum-number-of-impressions-on-the-top-of-the-page-1.jpg)
![target impression share target impression share](https://wsiprioritymedia.net/wp-content/uploads/2020/09/Google-Ads-target-impression-share-placement-768x627.png)
So what is paid search impression share? How can you find this metric in the Google Ads platform? How can you use impression share to optimize your campaigns? This week, we are here to unbox all of your impression share questions. To do this, you will need to optimize your campaigns using impression share data. When optimizing your paid search campaigns, you will want to ensure your low-cost, well-performing keywords receive the most impressions possible.